Maury Hanigan, the CEO of SparcStart emphasizes the importance of video content in recruitment, demonstrating how if done correctly can be used to showcase company culture and values effectively. She will share various tools and techniques to create compelling job descriptions and highlight the critical role of employer branding in attracting top talent.  

What You Will Learn:

• Authenticity Matters: Genuine employee testimonials can significantly enhance brand credibility and resonate with customers. 
  
• Building Trust: Testimonials serve as powerful tools for building trust with customers by providing authentic perspectives on the company's culture and values. 
• Effective Storytelling: Crafting compelling narratives through employee testimonials can captivate the audience and create emotional connections. 
• Employee Engagement: Involving employees in the testimonial creation process fosters a sense of ownership and strengthens employee engagement. 
• Marketing Impact: Leveraging employee testimonials in marketing campaigns can differentiate the brand, humanize the company, and attract prospective customers. 

In this comprehensive workshop on neuro-inclusive hiring practices, you'll gain valuable insights and practical strategies to create a more inclusive hiring process for neurodivergent candidates.

What You Will Learn:

• Understanding Neurodiversity: Grasp the fundamental concepts of neurodiversity, including common neurodivergent conditions such as autism, ADHD, and dyslexia, and how they affect individuals in the workplace.
• Hidden Curriculum and Executive Function: Recognize the challenges neurodivergent individuals face with unspoken social rules and executive functioning, and learn how to support them effectively.
• Best Practices for Neuro-Inclusive Hiring: Explore actionable steps to make your hiring process more inclusive, from clear communication and structured interviews to providing preview information and accommodating sensory sensitivities.
• Leveraging Modern Technology: Discover how technology, such as HireVue’s AI-based assessments and game-based evaluations, can be used to create a fair and consistent hiring process that is neuro-inclusive.
• Success Stories and Case Studies: Learn from real-life examples and success stories of organizations that have implemented neuro-inclusive hiring practices and the positive impact it has had on their workforce.
• Creating a Supportive Work Environment: Gain insights into how to create a supportive and accommodating work environment for neurodivergent employees, ensuring their success and retention.

Glen Cathey focuses on effective messaging strategies for recruiters and HR professionals. In this workshop he emphasizes the significance of language as a competitive weapon in the industry and highlights the role of messaging in increasing productivity and response rates. He reiterates the importance of personalized communication, understanding candidate needs, overcoming objections, and building relationships before discussing job opportunities.

What You Will Learn:

• Understanding Candidate Mindset: Learn why candidates may not respond and how to address their concerns and objections effectively.

• Crafting Engaging Subject Lines: Discover the importance of breaking patterns and using creative subject lines to capture attention. .

• Personalizing Messages: Understand how to create hyper-personalized messages that resonate with candidates and increase response rates. 

• Building Relationships: Learn strategies to develop rapport and trust with candidates from the first point of contact.

• Using Social Proof: Explore the concept of social proof and how to leverage it in your messaging to encourage responses. 

In this engaging workshop, Glenn will share practical insights and actionable steps to help organizations improve their diversity hiring practices. With over 25 years of experience, Glenn delves into effective metrics, the role of middle management, and the necessity of comprehensive internal communication to achieve sustainable diversity goals.

What You Will Learn:

• The Importance of Diverse Slates: Understand why having at least two diverse candidates in the interview pool significantly increases the chances of making a diverse hire.

• Metrics and Tracking: Learn how to effectively track diversity metrics at different stages of the recruitment process to identify areas for improvement.

• Middle Management Engagement: Discover strategies to engage and align middle managers with diversity goals to ensure consistent application of diversity policies

• Internal and External Communication: Explore best practices for communicating diversity metrics and initiatives both within your organization and externally to stakeholders.

• Effective Use of Technology: How to leverage your ATS and CRM systemsImplementing 

In this comprehensive workshop led by Lisa Russell, Co-Founder and CEO of Aleria, participants delve into the critical aspects of fostering inclusivity within their organizations. Lisa shares her expertise on measuring and enhancing inclusion to drive greater employee satisfaction and business performance. The session emphasizes understanding daily employee experiences and provides actionable strategies to promote a more inclusive work environment.

What You Will Learn:

• Understanding Inclusion vs. Diversity: Differentiate between diversity metrics and the day-to-day experiences of inclusion.

• Identifying Exclusion Moments: Learn to recognize specific moments of exclusion and their impact on employee satisfaction and organizational success.

• Actionable Tips for Inclusion: Gain practical tips for improving access and participation, career opportunities, work-life balance, and recognition within your organization.

• Creating Systems of Recognition: Understand the importance of ongoing, personalized recognition and how it contributes to employee engagement and retention.

• Implementing Flexibility and Wellness: Discover strategies to promote flexibility and well-being, ensuring a healthy work-life balance for all employees.

In this workshop, Jessica Peña, Director of Workforce Management and Talent Operations at Atlantic Health Systems, provides a detailed guide on how to apply design thinking within talent acquisition. Drawing from her extensive experience in various industries, Jessica shares real-world case studies and actionable strategies to help participants facilitate effective design thinking sessions. This workshop is designed to help organizations foster a user-centric mindset, spark innovation, and solve complex challenges through collaborative problem-solving.

Key topics discussed included the importance of diversity in problem-solving sessions, the value of bringing together individuals with different perspectives and backgrounds, and the role of facilitation in guiding the design thinking process. 

Overall, the workshop provides insights into the principles and practices of design thinking, emphasizing its role in fostering creativity, collaboration, and innovation within organizations.

What You Will Learn:

• Introduction to Design Thinking: Understand the fundamental concepts and benefits of design thinking, and how it can be applied to talent acquisition. 

• Facilitating Design Thinking Sessions: Learn how to plan and conduct engaging design thinking workshops, including setting objectives, involving cross-functional teams, and using effective tools and exercises. 

• Phases of Design Thinking: Explore the different phases of design thinking—Examine, Understand, Ideate, Experiment, and Distill—and how to navigate each phase to achieve optimal results. 

• Case Studies and Practical Applications: Gain insights from real-life case studies demonstrating the successful application of design thinking in recruitment and onboarding processes. 

• Overcoming Common Challenges: Discover strategies to handle common obstacles such as analytical thinking dominance, lack of motivation, and ensuring diverse participation.

Kat Kibben, a job post writing expert and the founder of Three Ears Media, addresses one of the most common challenges in recruiting: getting candidates to apply. Kat offers actionable steps to improve job postings and attract qualified applicants. By focusing on both short-term fixes and long-term strategies, participants will learn how to create engaging job postings, ask better questions during intake meetings, and understand the evolving needs of candidates in today's job market.

What You Will Learn:

• Understanding Candidate Mindset: Gain insights into how candidates think and what motivates them to apply for a job.

• Optimizing Job Titles: Learn techniques to create effective job titles that attract the right candidates.

• Improving Job Post Content: Discover frameworks for writing compelling job descriptions that resonate with potential applicants.

• Effective Hiring Manager Intake: Understand how to conduct intake meetings that yield useful information for creating better job postings.

• Bias in Job Postings: Identify and eliminate biases in job postings to attract a diverse candidate pool. 

• Long-term Recruitment Strategy: Develop a roadmap for continuous improvement in your recruitment process.

Dr. Maya Huber, CEO and co-founder of TaTiO, guides us through the fundamentals of competency-based recruiting. Drawing from her extensive experience in recruiting and her passion for enhancing hiring practices, Dr. Huber explains how focusing on competencies rather than traditional qualifications can lead to more effective and inclusive hiring. She emphasizes the importance of understanding the context in which skills are applied and provides actionable steps to implement competency-based recruiting in various stages of the hiring process.

What You Will Learn:

• Definition and Importance of Competency-Based Hiring: Understand the core principles of competency-based hiring and why it is crucial in today's dynamic job market. 

• Market Trends Driving the Need for Competency-Based Approaches: Discover the latest trends in the job market that highlight the growing need for competency-based recruiting. 

• Benefits of Implementing Competency-Based Recruiting: Explore the numerous advantages of adopting competency-based recruiting, including improved hiring decisions, increased retention rates, and enhanced employee engagement. Understand how this approach can lead to a more diverse and inclusive workforce.

• Practical Steps for Incorporating Competencies into Job Descriptions and Assessments: Get actionable insights on how to revamp your job descriptions and assessment processes to focus on competencies. 

• Real-World Examples and Best Practices for Competency-Based Recruiting: Gain inspiration from real-world examples and best practices shared during the workshop. Learn from successful implementations and avoid common pitfalls by following proven strategies from leading organizations.

In this workshop, Jason Lauritsen shares how to retain employees through meaningful conversations using his "Check-In Method." He explains how to ask great questions, actively listen, and provide support to foster engagement and build trust. Participants will learn practical techniques for effective check-ins and gain tools to align expectations and performance measures.

What You Will Learn:

• The Importance of Meaningful Check-Ins:  Understand why regular, thoughtful conversations are crucial for employee retention and engagement.
  
  
• The Check-In Method: Learn a structured approach to having impactful check-in conversations with your team.
  
  
• Asking Great Questions: Discover the art of asking questions that lead to deeper, more insightful conversations.
  
  
• Providing Support and Encouragement: Gain strategies for offering meaningful support and encouragement to your employees. 
  
  
• Building Trust and Connection: Explore techniques to build trust and stronger connections within your team through regular check-ins.

In this engaging workshop, Jill Shabelman, Partner at Stories, Inc., and Taylor Howard, Content Strategist at Stories, Inc., guide participants through the art of better video storytelling. They share insights on how to move beyond generic testimonials to uncovering meaningful stories that resonate with candidates and employees alike. With over a decade of experience in storytelling, Jill and Taylor provide practical tips and strategies to help you capture and share authentic employee stories that highlight your organization's unique culture.

What You Will Learn:

• Testimonials vs. Stories: Understand the key differences between testimonials and stories, and why stories are more impactful. 

• Elements of a Great Story: Learn the essential components that make an employee story compelling and unique.

• Key Storytelling Questions: Discover the four powerful questions that help uncover meaningful stories from employees.

• Interview Techniques: Gain insights into conducting effective interviews that elicit genuine and engaging stories. 

• Maximizing Story Impact: Learn how to repurpose and share employee stories across multiple channels to extend their reach and impact.