Learning Center

What To Do When Candidates Won't Apply

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Kat Kibben, a job post writing expert and the founder of Three Ears Media, addresses one of the most common challenges in recruiting: getting candidates to apply. Kat offers actionable steps to improve job postings and attract qualified applicants. By focusing on both short-term fixes and long-term strategies, participants will learn how to create engaging job postings, ask better questions during intake meetings, and understand the evolving needs of candidates in today's job market.

What You Will Learn:
  • Understanding Candidate Mindset: Gain insights into how candidates think and what motivates them to apply for a job.
  • Optimizing Job Titles: Learn techniques to create effective job titles that attract the right candidates.
  • Improving Job Post Content: Discover frameworks for writing compelling job descriptions that resonate with potential applicants.
  • Effective Hiring Manager Intake: Understand how to conduct intake meetings that yield useful information for creating better job postings.
  • Bias in Job Postings: Identify and eliminate biases in job postings to attract a diverse candidate pool. 
  • Long-term Recruitment Strategy: Develop a roadmap for continuous improvement in your recruitment process.


Kat Kibben

CEO and Founder

Three Ears Media

Katrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster.

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What To Do When Candidates Won't Apply
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes This workshop covers various aspects of the recruitment process, including salary negotiation, job title analysis, and utilizing online tools like Google Trends. Kat emphasizes the importance of clarity and transparency in communication between recruiters and candidates to build trust and ensure informed decision-making. Key takeaways included the significance of setting salary minimums, the use of Google Trends for job title analysis, and the necessity of providing clear guidelines and information to candidates throughout the recruitment process. Key Takeaways: • Salary Negotiation: Setting clear salary minimums and being transparent about negotiation possibilities builds trust and facilitates informed decision-making for both recruiters and candidates. • Job Title Analysis: Utilizing tools like Google Trends can provide valuable insights into job title effectiveness and candidate search behavior, aiding in optimizing recruitment strategies. • Clear Communication: Providing candidates with clear guidelines and information throughout the recruitment process fosters trust and ensures candidates have the necessary information to make informed decisions.
Key Takeaways
10 Questions  |  1 attempt  |  7/10 points to pass
10 Questions  |  1 attempt  |  7/10 points to pass This quiz contains multiple choice questions and must be completed with a success of 70% or higher in order to display understanding of content
Certificate
1.00 credit hours credit  |  Certificate available
1.00 credit hours credit  |  Certificate available