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Better Video Storytelling

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In this engaging workshop, Jill Shabelman, Partner at Stories, Inc., and Taylor Howard, Content Strategist at Stories, Inc., guide participants through the art of better video storytelling. They share insights on how to move beyond generic testimonials to uncovering meaningful stories that resonate with candidates and employees alike. With over a decade of experience in storytelling, Jill and Taylor provide practical tips and strategies to help you capture and share authentic employee stories that highlight your organization's unique culture.

What You Will Learn:

  • Testimonials vs. Stories: Understand the key differences between testimonials and stories, and why stories are more impactful. 
  • Elements of a Great Story: Learn the essential components that make an employee story compelling and unique.
  • Key Storytelling Questions: Discover the four powerful questions that help uncover meaningful stories from employees.
  • Interview Techniques: Gain insights into conducting effective interviews that elicit genuine and engaging stories. 
  • Maximizing Story Impact: Learn how to repurpose and share employee stories across multiple channels to extend their reach and impact. 


Jill Shabelman

Partner

Stories Incorporated

Jill Shabelman, Partner at Stories Inc., has been with the company since 2019. She has managed major client engagements, including employer brand activations, career site relaunches, global culture video libraries, and DIB campaigns. Jill also developed Virtual Story Sessions in 2020 to create compelling culture content during the pandemic.  

With extensive experience in employer branding and talent acquisition, Jill has also overseen campus recruiting programs and career outcomes analysis in higher education. A champion of healthy work culture, she drives innovation and results while promoting balance and empathy. Jill previously worked as the Employer Brand & Marketing Manager at Deloitte and now serves as Director of Client Services at Stories Inc.

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Better Video Storytelling
Select the "View On-Demand Recording" button to begin.  |  30 minutes
Select the "View On-Demand Recording" button to begin.  |  30 minutes This workshop focuses on the importance of storytelling in organizational culture and how to effectively solicit and utilize employee stories. Participants discuss the value of organic, unscripted storytelling over scripted content, emphasizing the need for genuine, meaningful narratives. Key strategies for soliciting employee stories include engaging various stakeholders, such as recruiters, hiring managers, and ERG leaders, and encouraging self-selection through open-ended calls to action. Additionally, participants share insights on avoiding pitfalls, such as relying solely on employee-generated content without facilitating meaningful conversations. Key Takeaways: • Organic storytelling is preferred over scripted content for authenticity and depth. • Engage various stakeholders within the organization to solicit employee stories effectively. • Encourage self-selection by providing open-ended calls to action for employees to share their stories. • Avoid relying solely on employee-generated content without facilitating meaningful conversations.
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Key Takaways
8 Questions  |  1 attempt  |  6/8 points to pass
8 Questions  |  1 attempt  |  6/8 points to pass This quiz contains multiple choice questions and must be completed with a success of 70% or higher in order to display understanding of content
You must register to access.
Certificate
1.00 credit hours credit  |  Certificate available
1.00 credit hours credit  |  Certificate available
You must register to access.